I know that ad won loads of awards but I still think it's a bit too 'wankerish' for me. It tries too hard to be cool and doesn't to much for brand awareness or positioning, like it was made to win awards rather than promote the brand
The Snickers one got pulled because of the amount of complaints that it was homophobic
I hate the old "Oh **** I just woke up, only remember half the night, and my wallet, keys, and/or phone is missing" feeling...tsk tsk, you dirty boozehounds.