I know. A couple years ago after a break up from a long term relationship a guy I've been friends with for a few years asked me out. I was kind of caught off-guard, but I told him (nicely) that I wasn't interested in that manner, and didn't want to lead him to think so by saying yes to a date with him. (because we go places together often, it was kinda weird) Anyway he wanted to know what 'game' I was trying to play. I didn't get it, I thought telling him I wasn't interested was the best route because even though it sucks to get turned down, it sucks worse to get involved and then get burned because someone lied to you. Luckily we have our friendship back now.