Wow, chillen, you know a lot on the subject. I personally just don't use that much sugar at all. It is very rare for me to ever add plain white sugar to anything. I will put about a half a teaspoon full of it in my hot chocolate when I make it. I'm working on weaning myself down to none and just using pure cocoa. It's the only way I can stand to drink milk. Plus the dark chocolate is supposed to be good for you. I really don't like the idea of artificial sweeteners or real sugar at all. A person should be able to choose what works best for their lifestyle. If your focus is on weight control and you're a sweet tooth, then maybe an artificial sweetener is a good option. I just don't like sweet stuff. I'd take salty over sweet any day. (But all that sodium could be a problem for me some day).