this site has spammer problems, badly, due to the amounts of money that can be made selling scams on the weight loss industry. While the mods do a pretty bang up job of keeping a lid on it, and the spammers down to a dull roar, for everyone's benefit, the link posting policy is a bit *ahem* draconian, but necessary.
So much as I've seen, you can say the name, all that, just don't use the site to drive traffic to other commercial sites. Yes, a number of spammers are paid simply to trawl boards like this and post links to the scam of the day.
But I digress. My vote.. "Burn the Fat, Feed the Muscle".. good eBook, knowledgeable author, etc.