Market Research

School Research Project

I am a student doing research on sports drinks and health beverages. I would greatly appreciate anyone interested in downloading and returning a completed questionnaire to me.

Thank you,

Mark



Age
Gender
Occupation
1 What health beverages do you drink most often?

2 If not a health beverage consumer, why?

3 What do you you think might make you become more interested in health beverages?

4 what times of day, and how often do you drink health beverages?

5 What benefits do you get from health beverages?

6 Do you prepare your own health beverages or do you buy from a store/juice bar?

7 If you prepare health beverages at home, why do you choose to do so?

8 If making at home, do you find it a convenient process? Do you use a juicer/blender/extruder?

9 What would you improve about the experience of making the beverage?

10 Is cleanup simple? What might you want to see changed to make cleaning easier?

11 Do you keep your beverage in its original container, or do you transfer it to a transportable container? (e.g. Carrying bottle or thermos)

12 If you do transport your beverage, can you think of anything that would make the experience of transporting your beverage easier or more enjoyable?

13 What do you look for when buying a health or sport beverage? What do you think attracts you the most?

14 What overall experience around your favorite health beverage would you like to have that is missing?

15 Complete this sentence: Health beverages are _______________________.
 
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25 : Male : Business Owner

1. Gatordade

3. If it fits into the results I am after concerning my workout/health/diet

4. A couple of time a week in the afternoon when it's hot, usually as a replacement for soda, or after extreme physical activity.

5. Feeling replenished, thirst quenched.

6. Buy from store, but have considered buying the mix for home.

11. Original container

13. Results/taste

14. More for less money!!!

15. ...overpriced and confusing.
 
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