Dishonest advertisers will say just about anything to get you to buy their weight loss products, Any promise of miraculous weight loss or muscle gain is simply untrue. There are no miracles. Desperate people get attracted to these "miracle cures" because they seem to be the easy, quick fix we've all wanted.
"Scammers are experts at preying upon people’s vulnerabilities and try to take advantage of people’s good intentions to improve their health" ACCC Deputy Chair Dr Michael
The people behind these diet and fitness scams are marketers, not diet or fitness professionals or even doctors. Marketers are people who come from the world of business and sales first and foremost, with an interest in making money in the easiest way possible, and the fitness industry in a 20 billion dollar a year industry.
Forcing clients to be dependent on special foods or devices
A shake, food, device, or supplement will be used in conjunction with an extremely low calorie diet protocol. The weigh comes off quickly due to the extreme low calorie diet, however the marketers will have you believe it is their "special formula" doing all the work. when you stop using the "product" and return to a normal diet, the weight goes back on, with a bit extra in response to the crash diet leaving you with the feelings of failure and the start of destructive Yo-Yo dieting.
False promises in ads
Lose weight without dieting or exercising. (You won't.)
You don’t have to watch what you eat to lose weight. (You do.)
If you use this product, you’ll lose weight permanently. (Wrong.)
To lose weight, all you have to do is take this pill. (Not true.)
You can lose 30 pounds in 30 days. (Nope.)
This product works for everyone. (It doesn't.)
Lose weight with this patch or cream. (You can't.)
Fake News
The diet and fitness marketers are the first masters of fake news
Press releases, social media campaigns, fake studies, fake reviews and fake results especially using stock photos, altered photos and stolen photos from people who may not even have heard of the product in question.
The product claims to be scientifically proven to work.
Show me the science! Chances are there are no published, peer-reviewed, clinical trials that can substantiate the product's claims.
Free? trial offers are often not free at all and there is no such thing as a new miracle exercise.
I may post some examples of scam headlines we see on the forum almost every day here.
"Scammers are experts at preying upon people’s vulnerabilities and try to take advantage of people’s good intentions to improve their health" ACCC Deputy Chair Dr Michael
The people behind these diet and fitness scams are marketers, not diet or fitness professionals or even doctors. Marketers are people who come from the world of business and sales first and foremost, with an interest in making money in the easiest way possible, and the fitness industry in a 20 billion dollar a year industry.
Forcing clients to be dependent on special foods or devices
A shake, food, device, or supplement will be used in conjunction with an extremely low calorie diet protocol. The weigh comes off quickly due to the extreme low calorie diet, however the marketers will have you believe it is their "special formula" doing all the work. when you stop using the "product" and return to a normal diet, the weight goes back on, with a bit extra in response to the crash diet leaving you with the feelings of failure and the start of destructive Yo-Yo dieting.
False promises in ads
Lose weight without dieting or exercising. (You won't.)
You don’t have to watch what you eat to lose weight. (You do.)
If you use this product, you’ll lose weight permanently. (Wrong.)
To lose weight, all you have to do is take this pill. (Not true.)
You can lose 30 pounds in 30 days. (Nope.)
This product works for everyone. (It doesn't.)
Lose weight with this patch or cream. (You can't.)
Fake News
The diet and fitness marketers are the first masters of fake news
Press releases, social media campaigns, fake studies, fake reviews and fake results especially using stock photos, altered photos and stolen photos from people who may not even have heard of the product in question.
The product claims to be scientifically proven to work.
Show me the science! Chances are there are no published, peer-reviewed, clinical trials that can substantiate the product's claims.
Free? trial offers are often not free at all and there is no such thing as a new miracle exercise.
I may post some examples of scam headlines we see on the forum almost every day here.
