Exercise

Current Trends in the Health and Fitness Industry

1. Have it your way. The proliferation of ‘‘express’’ health and fitness clubs (e.g., clubs that are relatively s...
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Strategic Steps for Success that Health/Fitness Professionals Can Take

1. Develop a winning attitude. Expect to succeed. Believe in yourself. See challenges in your professional career...
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How Gender Can Affect Exercise Attitudes and Performance

1. Muscle mass matters. The average woman has (approximately two thirds) substantially less lean muscle mass (LMM...
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Ways Fitness Professionals Can Be More Business-Like

1. Plan and act strategically. Successful businesses (and individuals) tend to know where they are, where they wa...
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Steps Fitness Professionals Can Take to Communicate More Effectively

1. Establish a track record for telling the truth. Credibility counts. Say what you mean and mean what you say.
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Risk-Management Steps That Every Health/Fitness Facility Should Take

1. Post signage in every area in the facility in which members/users may be exposed to an increased risk of injur...
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Keys to Becoming a Successful Fitness Entrepreneur

1. Identify your tribe. Determine who your potential customers are. Decide what they need and want.
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10 Ethical Issues Facing Health/Fitness Professionals

1. Business practices. The underlying precept that should guide all business-related endeavors by health/fitness...
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10 Common Mistakes Made While Strength Training

1. Focusing on demonstrating, rather than developing, strength. When you engage in a strength-training program, y...
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Common Mistakes Made by Individuals Who Engage in Aerobic Exercise

1. Rely upon "muscle burn" as an accurate indicator of exercise intensity.
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Characteristics of Great Health/Fitness Clubs

1. Road map to success. Great clubs have a clearly defined vision that identifies and articulates the target towa...
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10 Ways for Health/Fitness Professionals to Think Outside the Box

1. Determine what the box is. Your "box" is your normal way of doing and looking at things.
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